The Power of Mobility:
How Your Business Can Compete and Win in the Next Technology Revolution

Front Matter

  • Foreword by Danny Briere
  • Preface
    • From the Real World: OSI Ten-Layer Stack
  • Acknowledgements

Part 1. The Mobility Age

  • Chapter 1. Technology Sets the Stage
    • From the Real World: Propaganda and Censorship
  • Chapter 2. Redefining Communications
    • From the Real World: Business in the Pre-PC World
  • Chapter 3. The Law of Mobility Signals Transformation
    • From the Real World: The Beginnings of Mobility
  • Chapter 4. What Power?
    • From the Real World: A Cautionary Tale

Part 2. Seven Steps to the Power of Mobility

  • Chapter 5. Introducing the Seven Steps
    • From the Real World: Making Moby
  • Chapter 6. Digitize
    • From the Real World: Digitizing the Newspaper Business
    • Case Study: Rand McNally
  • Chapter 7. Connect
    • From the Real World: Digitizing and Connecting Magazines
    • Case Study: MapQuest
  • Chapter 8. Evaluate
    • From the Real World: The Mobility Declaration of Independence
    • Case Study: TeleNav
  • Chapter 9. Limit
    • From the Real World: When Less Is Best
    • Case Study: Sport Clips
  • Chapter 10. Position
    • From the Real World: Laying a Firm Foundation
    • Case Study: Montclair State University
  • Chapter 11. Protect
    • From the Real World: Sprint’s Mobility Management Services
    • Case Study: AllState GES
  • Chapter 12. Learn
    • From the Real World: Sipping Their Own Champagne
    • Case Study: Portable On Demand Storage

Chapter 13. Go Capture the Power

  • From the Real World: The Equilibrium of the Marketplace

Index